Intriguing Thumbnails

Now that your video is visible on the platform, you want as many users as possible to click on it. The thumbnail should attract attention and make people want to know more. In general, colourful images are what catch the eye, but the picture quality is most important. If it is blurry or poorly framed, it suggests that the video is also poor quality. You can also do simple edits using apps like Canva.

Connect With Your Audience

Listening and building relationships with subscribers is super important in order to increase your YouTube subscriber count and showcase your music online. We advise you to like and respond to certain comments on your posts to create a dialogue with your audience and be engaged. The YouTube Studio App allows you to manage your profile, easily create playlists and reply to comments directly on a mobile!

Variety of Content

As an artist, your YouTube channel is mainly used to post and promote your music videos, users enjoy learning more about the lives of creators and artists. You can offer other video formats, be it vlogs, behind the scenes videos, or your musical influences… this will allow you to build a real community around your project. All of this extra content you offer is what contributes to the storytelling that is so important in increasing the visibility of your music.

Youtube Ads

This is the most obvious way to promote music directly on YouTube because ads are ubiquitous on the platform. Ads are customisable and varied on YouTube such as:

Ads that appear directly on the YouTube home page to shortcut a potential viewer to your YouTube channel

Ads associated with keywords that appear when a user searches on YouTube (feel free to use a keyword tool to help you out!)

Ads broadcast before/during/after a video

Ads visible only on mobile phones

Get Your YouTube Channel Verified

Verification is a dream on many platforms like Spotify, Apple Music and/or Instagram, but perhaps the platform on which verification has the greatest impact is YouTube. Verifying your channel attracts more attention, credibility, and provides you with exclusive benefits such as detailed stats, improved SEO and the ability to promote merch and events. To request verification on your channel, you must have posted at least three videos. You can then approach the YouTube support team and make your request.