case Study
SIMON HOWARD - ‘Cancellation‘
Spotify premium - PLAYLIST CAMPAIGN
About Simon Howard
Prior to this campaign, Simon had released seven singles with the best performing song (released in 2022) securing just over 20,000 streams. Using our Spotify Premium Playlist Pitching service, our goal was to pitch Simon’s song ‘Cancellation’ to independent curators and deliver a popular, highly engaged Spotify Playlist that would deliver a minimum of 60,000 streams.
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our strategy
We have built strong relationships and a wide network of playlist curators over the last 10 years, allowing us to secure placements quickly and efficiently. We know what to provide in a strong pitch deck for artists knowing exactly what playlist curators look for when placing a track.
campaign results
⭐ 105,047 total streams
⭐ Over 91,000 streams directly from the Playlist we secured
⭐ Discover Weekly, Radio and Release Radar all triggered
⭐ 974 saves, 7,193 playlist adds
⭐ Monthly listeners increased from 560 to 13,438
⭐ Simon’s most streamed song of all time
⭐ His other songs experience a ‘waterfall’ effect enjoying increased streams e.g. his next most streamed song is up 5k to over 25,000 streams