Spotify growth
We get it… everyone has an opinion on how best to promote your music. And while there isn’t one single formula that works for every artist, we view this positively - every act is different and tailoring to each individual audience is part of the fun (as well as being absolutely vital!).
At Laid Bare, we want to become part of your wider team and will provide support across all aspects of your Release Campaign, using tried and tested methods that maximise your budget and really deliver!
Our ethos is centred around simplifying the process by clarifying our primary objective.
In this case: Spotify Growth.
⭐️⭐️⭐️⭐️⭐️
Laid Bare delivered what they promised through a professional and strategic digital campaign that took a sympathetic approach to creative, whilst recognising the overall needs and goals of the label. We’re looking forward to working with them on future projects
- Young Poets Records
⭐️⭐️⭐️⭐️⭐️
I had an excellent experience working with Laid Bare to release my debut single. They were professional, efficient, and delivered. I'm so pleased with my release and will be using them again for the next
- Vicky Sometani
OUR STRATEGY
Spotify Growth is all about getting your music in front of the correct audience and securing meaningful streams. It is not about clicks for the sake of clicks, but about getting genuine people on a journey from first clicking an Ad, all the way to becoming a fully-fledged fan.
Initially, our aim is to define the artist’s own natural, unique audience. Often, the expected demographic is not the same as the one the data presents, and so this is a vital (and often overlooked first step).
In simplified terms, we use broad targeting methods to ensure that we include all potential fan-types, before setting up retargeting campaigns to allow us to focus in on those who are engaging most with your music. Our aim is to not only expand your reach with new fans, but also to nurture those who have engaged and shown interest already.
We’re passionate about helping artists grow in the long term and not interested in chasing Followers or ‘Likes’ for the sake of it. We aim to build your core following and only focus on targeting audiences that are likely to engage with your music. In time, the data we collect will help us turn clicks into dedicated fans.
And with every campaign, you will be collecting valuable data that will continue to benefit your future releases, securing a loyal and organic fan base to support your musical journey.
What We AIM To See
SUccess stories
Click on the Case Studies below to find out how we've helped other artists using our Spotify Growth marketing approach.
The DIGITAL Process
Stage One
Account Setup
We’ll setup your Meta Ad Account so that it is optimised to run Ads as efficiently as possible. We always run campaigns through the artist’s own Ad account to ensure you always have full access and complete control of your account and campaigns.
create ads
Stage Two
The quality of the content available is a huge factor in the success of any digital campaign. Although lots of Artists provide us with their Ad Clips ready to go, there is also the option of using our Video Service to help you create high quality content that will perform best for an Ad Campaign.
Stage Three
FIND audience
Our aim is to get your music in front of the people most likely to become fans. To start this process, we will A/B test multiple audiences and Ad Clips as the campaign progresses. In time, this will ensure the campaigns perform better and better and uses your budget most efficiently.
Stage Four
As the campaign progresses, we will be collecting valuable data for you to show what type of audience responds best to your Ads, which will determine who we then retarget. The long term aim is to transition digital followers to real life fans and, as far as we can tell, Social Marketing is the most effective, cost-efficient way to achieve this. So let’s go!
Launch CampaigN
*The above shows data from a Spotify Growth Campaign
Let’s get your music heard!
WHAT YOU GET
Achieving ‘Organic Streams’ should be a given.
Our approach to Spotify promotion takes it a step further; putting your song in front of real people who are genuinely interested in your music.
Our experience, based on the hundreds of campaigns we've launched, suggests that you will see:
>more meaningful streams
>More Spotify saves
>More spotify followers
>real engaged listeners
Our bespoke Ad Campaigns focus on achieving a low cost-per-click, maximising every budget we work with.
And using this approach in future campaigns will ensure consistent growth, boosting your future algorithmic reach.
JUST WANT A LOOK AROUND?
Need any help? Let us know about your next release, we’re here to help!